The BARK Firm Corporate Design Guidelines

Design Guidelines

These guidelines describe the visual and verbal elements that represent The BARK Firm's corporate identity. This includes our name, logo and other elements such as colors, and type.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect The BARK Firm's brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company's interests by preventing unauthorized or incorrect uses of The BARK Firm's name and marks.

Logos

Logo Usage

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon piece and our company name – they have a fixed relationship that should never be changed in any way.

Please do use reverse logos for a darker background and give plenty of space around the logo.

Please don’t alter the logo in any way.

Download Logos as a zip file containing .eps, .jpg, .pdf, and .png files.

Website Favicon

Typography

Brand Typography

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design.

We have selected Butler for the typeface of the logo and Nunito Sans for the primary type family for the brand's main communication.

Butler
Nunito Sans
Bebas Neue

Colors

Brand Colors

The BARK Firm has TWO official colors:

Electric Banana?
Narwhal Grey?

Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

Electric Banana
WEB: #fcff01
RGB: R252 | G255 | B001

Narwhal Grey
WEB: #060910
RGB: R006 | G006 | B016

GUIDELINES CREATED BY
The BARK Firm
www.thebarkfirm.com