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Article, Web Design & Management

Website TLC: Why Maintenance Matters and How to Do It Right

Keeping your website up isn’t just busywork—it’s key to your online success.

Your website is the online face of your business, and just like any valuable asset, it requires regular care. In this post, we’ll explore the significance of website maintenance, providing practical insights and best practices to ensure your site remains secure, efficient, and up-to-date. Let’s get started on the journey to keep your most important digital asset in peak condition!

The Key Maintenance Tasks

Ongoing website maintenance involves regular updates, optimization, and fine-tuning to guarantee it stays secure, functional, and aligned with your business objectives. Here are five essential aspects of ongoing website maintenance:

(1) Software Updates and Security:

Regularly update your website’s software components, including the content management system (CMS), plugins, themes, and any other software. This safeguards your site against security vulnerabilities and cyber threats.

Actionable Steps:

  • Monthly check for available updates.
  • Keep WordPress core, themes, and plugins updated.
  • Implement security plugins.
  • Strengthen passwords and enable two-factor authentication.
  • Conduct routine malware scans and vulnerability assessments.

(2) Fresh Content:

Keeping your website’s content current and relevant is crucial. Regularly add new blog posts, update product information, and refresh images to engage users and signal an active and up-to-date site. This not only keeps visitors engaged but also boosts your site’s search engine rankings.

Actionable Steps:

  • Ensure your website is built to accommodate growth.
  • Publish fresh, relevant content regularly.
  • Update outdated information and remove broken links.

(3) SEO (Search Engine Optimization):

Optimizing your site for search engines directs potential customers to your digital doorstep. As you add content, revisit SEO by optimizing keywords, meta tags, and adhering to the latest SEO best practices to maintain visibility in search engine results.

Actionable Steps:

  • Conduct comprehensive keyword research for high-impact search terms.
  • Optimize meta descriptions, page titles, and headers with strategic keywords.
  • Prioritize mobile optimization for Google’s favor.

(4) User Experience (UX) Optimization:

Your website’s appearance and functionality are essential for creating a positive impression and retaining visitors. Regularly assess your website’s UX to ensure intuitive navigation, fast page loading, and a seamless user experience.

Actionable Steps:

  • Regularly test website loading speed and optimize for performance.
  • Conduct usability testing to identify and address user experience issues.
  • Implement responsive design for cross-device functionality.

(5) Backups and Disaster Recovery:

Prepare for the worst by having a reliable backup and disaster recovery plan in place. Regularly back up your website’s files and databases to ensure quick restoration in case of data loss, security breaches, or technical issues.

Actionable Steps:

  • Set up scheduled daily backups.
  • Establish a plan for restoring your website using backups.
  • Implement monitoring to detect website downtime before your customers do.

Your website is your business’s digital identity, and its maintenance is an ongoing commitment not to be taken lightly. Prioritize software updates, consistent content publishing, SEO optimization, UX enhancement, and a robust backup plan to secure your website’s effectiveness in attracting and retaining customers.

Website maintenance is an ongoing task and can be a bit of a daunting task to stay on top of. If you got to the end of this blog and feel good about your website maintenance plan, GREAT! 

If not, and your website needs a redesign and a dedicated team to take care of all of this for you, we’re here and ready when you are!

Give us a call or send us a message online and we’ll be happy to start a conversation.

Article, Digital Marketing

Using Social To Your Advantage; Creating Engaging Content to Stop Their Scroll

Have you learned the latest trending TikTok dance? Or tried the new viral Chick-fil-A ordering hack?

Don’t worry, neither have I. Social media can have a reputation for being a bit unprofessional or even adolescent, but I am here to tell you it doesn’t have to be that way. Social media is a phenomenal tool that can help your business grow in many ways. But it is important to understand how to use it and how to create engaging and diverse content that will stop users scroll on the other end of the screen!

1. Use eye-catching and on brand graphics
Eye catching graphics that are branded are a great way to switch up your feed while still maintaining a consistent look and feel. Sharing witty one liners, or explaining more about your core values are some ideas when it comes to creating social graphics. This is also a great option for those that feel they “have nothing to post”.

Tips for creating and sharing social graphics:
– Take up as much vertical real estate on the screen as possible. For example, Instagram allows posts up to 1080 x 1350 pixels, 4:5 aspect ratio. Use that to your advantage and create graphics that will Cathy heir eye and fill their screen.
– Use brand colors consistently so when followers see your colors it creates brand recognition.
– Graphics can be more than a single image. Create carousels so users have to swipe to read more, or even create a fun video that entices them to stop scrolling and watch from beginning to end.

2.  Utilize video as much as possible
With a boom in the world of video content, platforms are pushing for users and businesses to hit record instead of posting a classic picture. This may seem simple at first, until you realize what actually goes into the production behind that video you saw on TikTok or Instagram Reels. But those who put the time in and post videos will be rewarded, because they allow you to reach a larger potential audience than just a single image.

Tips for creating and sharing video content:
– All clips need to be taken vertically. Horizontal clips do not preform well and are not as eye catching because they are not filling the watcher’s screen.
– Take multiple takes from different angles so when it comes to clipping together the end result, you have options. The videos you don’t use can also be saved for a rainy day, and save you time as you build your video content.
– Take videos in a setting with good natural light and if need be bring a light source to help brighten the scene.
– Use fun audios and music that fit the video.

3. Take advantage of UGC
UGC stands for User Generated Content which is an important tool when it comes to have engaging social content. These are usually people who love your brand or had a positive experience and shared with their own followers. A modern take on “word-of-mouth” you might say. When you are able to gather UGC and post it to your own social feed, it can draw more people to want to post their own UGC for your business.

Tips for sharing or gathering UGC:
– When applicable, ask for permission to use their pictures or videos.
– Scroll through your mentions, tags, recommendations and even pictures on google from people who might have left reviews or checked in. These are great places to discover UGC.
– Use high quality content; don’t feel the need to post all UGC you’re tagged in.
– When interacting with customers in person, ask them to follow and tag you on social media.

Need help navigating the tricky overwhelming world of social and help developing a consistent social feed and presence? The Bark Firm is here to help!

Article, Campaign Strategy

Why Are Marketing Campaigns So Important?

Let’s discuss successful, effective marketing campaigns and why they are important to the success of your business.

What is a marketing campaign?
To put it frankly, it’s an essential part of any business strategy. Marketing campaigns are designed to promote a brand, product, or service all while increasing revenue by attracting new customers and, of course, retaining existing ones. Campaigns can be executed in several different ways including social media, email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), content marketing, and traditional advertising. With so many different channels available, each having its own strengths and weaknesses, it’s essential to develop a thorough strategy that utilizes a combination of tactics to achieve maximum impact.

How much does a marketing campaign cost?
Critical first steps in setting up any marketing campaign should be outlining clear goals and objectives, selecting a target audience, and choosing a designated budget. The budget should be based on the size of the audience and the channels chosen for marketing. Typically $250/month is a great starting point and can get quite a bit done! It is also important to continuously monitor and adjust the budget as needed to ensure the campaign remains on track and achieves its desired results. 

Can you track the performance of a campaign?
Of course! Marketing campaigns can be traced and tracked using various tools and techniques. The level of traceability depends on the type of marketing campaign and the tracking methods used.

Digital marketing campaigns, such as email marketing, social media advertising, and pay-per-click (PPC) advertising, tracking tools like Google Analytics, Facebook Pixel, etc, can be used to track and measure various metrics, like click-through rates (CTR), conversion rates, and return on investment (ROI). Tools like these provide insights into how users are interacting with the campaign, allowing marketers to continually monitor and optimize for better performance.

Traditional marketing campaigns like TV ads, print ads, and billboards, can be more challenging to measure, however, techniques such as asking “how did you hear/find us” when answering calls, surveys, and focus groups can be used to gauge brand awareness and customer loyalty.

Are branding and marketing campaigns related?
Yes, and maybe more than most would think. We all know a brand is more than just a logo or a slogan; it’s the perception that customers have of a product or a service. Strong branding paired with a creative marketing campaign generates a positive perception and builds trust. When customers trust a brand, they are likely to purchase from it and recommend it to others. 

Why are marketing campaigns so important?
Crafting an impactful campaign can help businesses achieve goals by producing awareness around a product or a service leading to more sales and increased bottom line. A well-thought-out campaign can also help businesses distinguish themselves from competitors by breaking through the clutter and highlighting unique values and benefits. 

Overall, marketing campaigns are absolutely vital to any business’s success. They provide an opportunity to showcase a brand, differentiate a business from competitors, build customer loyalty, and ultimately increase revenue. 

So, are you looking to expand brand awareness, boost customer loyalty and increase your bottom line? The BARK Firm has an experienced and qualified team waiting to build your business’s next innovative marketing campaign.

To learn more about what we do, contact us today!

Article, Digital Marketing

3 Tips to Write to Relate–and Convert.

We’ve all been there: whether at a party, on a date, or networking, we’ve all experienced the presence of someone who boasts their accomplishments, credentials, and interests the entire time you’re together. They tell you what they’ve got goin’ on–and belieeeeeve them, it’s a lot–and ask very little about you, or what you like, need, or want.

It’s unpleasant, self-serving, and (for lack of a better term) a huge turn-off. Right?

So… why would you expect that experience to be any different for your customer?

Gone are the days of shouting achievements and qualifications from the rooftops to show potential customers why you’re better for them than your competition. If you really want to reach them, show them how you’ll actually help them.

Not sure how to do that? Fret not, we’re here to help. Here are three quick tips to get you started:

1. Ask Questions
Want to get to know someone better? It’s as easy as asking a question! Use questions in your captions, graphics, and long-form copy to catch attention and get your customer thinking. This can also encourage engagement–which keeps your content in front of them more often.

2. Use You-First Statements
We get it, questions aren’t always appropriate! But when you must use statements, try putting your reader first rather than talking about yourself. “Your company will see benefits x and y…” is a lot more directly appealing and applicable to a potential customer than “We can do x and y…”

3. Flip the Script
Excited about the features of your newest product and having trouble talking about it in a way that doesn’t seem like a hard sell? Try flipping the script! Instead of “Our new product does x, y, and z!”, try saying, “Want to do x, y, and z? You’ll love our new product!”

There you have it! Three easy ways to be a considerate marketer that relates more directly with your customer. We encourage you to try implementing these steps in your next social posts, emails, and other marketing materials and watch the engagements and conversions grow!

Need additional help with content marketing that works? You know where to find us.

Article, Campaign Strategy

Stay The Course

Marketing doesn’t stop if and when business slows down.

I know you feel it. We feel it too. What’s to come in 2023? Will there be a recession? What about inflation and interest rates! How do we prepare? The opinions are endless surrounding these topics, and all the noise creates uncertainty and fear for everyone- business owners and non-business owners alike.

We’ve been at this marketing gig for 13 years now, and for many of our team members individually, even longer than that! When uncertainty arises, a pattern emerges, and that pattern usually involves scaling back on lots of line items… but when most businesses think marketing efforts are an easy and logical place to cut, they’re actually mistaken.

If you really think about it, that should be one of the LAST efforts to scale back in uncertain times!

I know, I know… easy for us to say! But, hear this out.

When uncertain times hit, the consumer’s needs and wants don’t disappear- they just get re- prioritized. So, keeping your business positioned for recognition and keeping your brand awareness alive is more crucial than ever. 

Because consistency matters ALL the time, and when consumers step back out of “gun-shy-mode” your business will be perfectly positioned for growth.

If you stay steady and present when many others do not, your brand will prove itself to be consistent, strong, and resilient–remaining top of mind for when needs arise (and you can be sure they will). 

As you navigate through 2023, you should be evaluating your costs and asking good questions, for sure. The key is not to let fear drive your decision making. So, how about asking how your marketing efforts are best serving you. 

  • Do you have scattered efforts going every which way? 
  • Do you have a dedicated person or people that are consistently prioritizing your vision, overarching goals and strategy and pushing those forward FOR you? 
  • Do you have actual strategy in place at all, or are all your marketing efforts reactive? 
  • Do you need a plan? Do you need help? Is one person even going to cut it?

If one or several of these questions have your wheels turning a bit, reach out to us. The benefit of working with The BARK Firm is that hiring our entire team of experts is relative in cost to hiring one well-qualified internal employee. The difference? Our team has the experience, qualifications, expertise, strategy, and proactive approach that no ONE employee could ever handle by themselves. 

It could very well be the easiest, best decision you make for your business this year.

Article, Web Design & Management

Your Guide to Hiring A Web Developer

So, you need a new website. 

Why would you need to hire a web developer in the first place when you can hop on a website building site like Wix or Squarespace? Isn’t the idea of those services that anyone can build a website?

Yes, that is true. Most anyone can build a website, but the real questions you should be asking yourself are:

    1. Do I have the time?

      Many website builder sites will advertise that it is quick and easy to get a site up, but what they don’t talk about is the hours you’ll spend learning how to use their tool, deciding what fonts and colors to use, adding in your content and laying it out in a way you are happy with (and then probably rearranging everything the next time you log in), researching and adding add-ons or plug-ins for things like appointment scheduling, event listings, etc., navigating domain registration, hosting, and SSL certificates, and much more.

    2. Will [insert website builder site here] provide the solutions my business needs to succeed?

      This could be anything from displaying your yoga class schedule, to pulling your inventory from your Point Of Sale system so you don’t need to duplicate your efforts. Sometimes the tool you need is available through website building sites, but more often than not,  it will be for an additional fee that isn’t advertised until you have too much time invested to turn back.  Those add up and can end up being the most expensive part of your website.

If you answered no to one or both of the above questions…

The first step is to hire a designer. The designer will come up with the look of the website and create things like images, icons, etc. A pure graphic designer does not actually implement the site, instead they prepare a representation, or a road map if you will, of what the site will look like so the web developer can build it. 

There are 3 main types of web developers, the key is hiring someone, or multiple people, who will fit your needs. 

  1. Front-End Web Developer:Front-end developers take your designs and turn them into code. They are responsible for the look and feel of the website, including making sure that your site looks good on all devices from the largest monitor to a smartphone. They also will optimize your site for users and search engines.
  2. Back-End Web Developer:Back-end developers are responsible for building and maintaining the code that runs a website. This code connects the website to the server and ensures that data flows and is stored properly.
  3. Full-Stack Web Developer:A full-stack web developer is someone who does both front-end and back-end web development.

Each type of developer will often specialize in different technologies, so be sure to look at your short term and long term goals for the site when interviewing developers to make sure they match up.

If you’re now thinking, “You’re telling me I need to hire not one, but potentially 3 different people (designer + front-end + back-end) just to build my website?” The answer is, most likely, yes. There are some unicorns out there that can do all three jobs, but there is another, more efficient option. 

Hiring an agency like The BARK Firm can offer you all of these skill sets under one roof. Here at BARK, we have multiple designers and developers to ensure your website is custom tailored to what it is you WANT and NEED. We can also make sure your site is maintained well after launch, so you don’t have to worry about it. 

Interested in learning more, and  to see if we are a good fit for your website needs? Contact us for a free assessment.

Article, Digital Marketing

5 Reasons to Implement Video Into Your Social Media Strategy

If you log in to any one of your social media accounts right now, we’re willing to bet you’ll notice video content within the first 10 seconds. Go ahead and try, we’ll wait!

…we were right, weren’t we?

So why is video so prevalent on social media these days? Because it reigns king when it comes to social media growth and engagement, that’s why–and people have officially caught on.

If you’re resisting the idea of putting resources into quality video content, or wondering why you should be implementing video into your social media content strategy at all, here are 5 reasons why you absolutely should look into it (or at the very least, consider the possible return on a worthwhile investment).

Reason #1: It Gets More Exposure
With the rise of TikTok in the height of the pandemic, the O.G. social media platforms like Facebook and Instagram were quick to take notice of how effective its short, quippy videos and catchy tunes were at attracting users. Intending to help retain their users and remain competitive, they created their own version known as Reels, which has become the ticket to growth on Instagram today.

Most algorithms favor accounts that use Reels to share original video, use Reels tools like trending sounds, and customize Reels with tools like text and filters. Besides these platforms promoting adoptabiliity of their new features and tools, video content typically performs best based purely on the fact it captures a viewer’s attention for longer.

Reason #2: It Captures Attention More Quickly
Speaking of attention… did you know that a goldfish is estimated to have an attention span of 9 seconds? Did you know that researchers have found that human attention spans are now even shorter than that? Video is a key tool in capturing and keeping the attention of your followers as it’s constantly moving, informing, and entertaining the viewer.

Reason #3: It Gets More Engagement
Once they’ve captured your followers’ attention, videos are proven to garner more engagement. Not only will followers stay on your post longer in their feed to view your video than they would by briefly looking at a photo (and giving it a double-tap if you’re lucky), but according to a study by Later.com, social media videos generate 1200% more shares compared with images and text combined.

Reason #4: It is More Personable
Unlike a long-winded paragraph, video is extremely easy to consume and allows you to directly control your story. This not only makes your content more engaging, but it also increases your brand’s authenticity and trust.

Consider the different ways that the response “Okay” can be interpreted in email or over text for example. A one-word response is often misinterpreted over digital communication, but when someone says it to you directly in person, over the phone or otherwise, you can tell exactly how they mean it. In a similar way, your brand can utilize video content to show customers exactly who you are, what you stand for and what you can do for them.

Reason #5: It Appeals to a Broad Audience
It’s no secret that Gen Z is a digital generation, but even before they dawned the title “TikTok-ers”, the Millennials binged video clips on the all-but-forgotten platform Vine. They gave rise to today’s YouTube celebrities and were FAR too influenced by MTV music videos, but also grew up watching America’s Funniest Home Videos with their parents and being babysat by the same classic cartoons they grew up on when THEIR parents weren’t watching the evening news.

Our point? The one thing nearly every generation on social media has in common is an affinity to consuming content through a video medium–be it music, news, tutorials, or our peers dancing in their living rooms.

We know, we know. Producing quality video content may be more time-consuming than taking a photograph, but once complete and implemented correctly, we also know that you will see your results go further, your audiences grow closer, and your following grow larger.

The bottom line is: give it a try and create some high-quality videos for all of your social platforms, whether it’s for posts, stories, or ads. If video content production and optimization makes you nervous, turns out that’s something we do and love!

Our team has a firm grasp on what makes a great video and how to share it. Contact us today.

Article, Campaign Strategy

Control Or Growth? You Choose.

More and more business owners (regardless of industry or size) have decided “enough!” of trying to keep up with their own marketing, and have reached out and asked for someone (maybe even anyone!) to take it all over. ALL OF IT.

Let’s be real for a minute. Marketing is hard. It’s actually never been harder for Wyoming-ites because we not only have the digital age to contend with, but also more traditional strategies that our community and state still seem to garner sizable business from. For us, it’s “Yes” to Google, Facebook, and even Tik-Tok (we’re surprised too), as well as billboards, radio, and the occasional magazine or newspaper ad. And, it’s all ongoing, and a lot to manage.

So, why the change in perspective now, more than ever before?  Not enough time? Way too hard? A BA-JILLION platforms? It’s Google’s fault, right?!.. no one can make sense of all the noise, yet it seems to really matter.

We think it’s all of the above! But mostly, we think more and more industry leaders are understanding that in order for them to lead well in their businesses, they need to ruthlessly eliminate distractions and let some things go. Maintaining “all things marketing” happens to be one of the items on the list taking up too many resources and trying to keep control of that effort is actually preventing growth for many business owners.

For some, maybe it’s not marketing that needs to be addressed. Perhaps there are a host of other things preventing the growth you desire for your company. It could be a “blah” culture that’s holding you back, not enough autonomy, lack of structure, too much structure, or a host of other things.

The idea behind the reflection of this post is just that: Reflect.

Identify one area in your company that is postponing or halting your goals, whether it be growth or something else. And to steal one more really good line from our buddy, Craig… “The difference between where you are and where you could be lies in the next intentional decision you have been unwilling to make.”

Good luck on figuring this next piece out, and if you do decide marketing is “the thing” that needs to be adjusted within your organization, you know where to find us.

Article, Digital Marketing

What Is Local SEO?

There can easily be a lot of confusion around the terms and acronyms surrounding digital marketing initiatives that businesses can undergo these days. There are plenty of times when individuals can feel overwhelmed or confused by such terms that have to deal with strategic and technical search engine optimizations. Today, we’re going to address local SEO and what that could potentially mean for your business.

Local search engine optimization (SEO) gives businesses visibility for geographically-specific searches occurring on search engines such as Google & Bing. When people search for a service or place around them, Google (and other search engines) will display businesses within the user’s locality. The user’s location is determined by their IP address for desktop searches and geolocation for mobile searches. The name of the game here is optimizing based on relevancy to the user’s search query. For example, if someone is looking for a dog groomer near them, then a dog grooming business would want to make optimizations based that search query, “dog groomer near me” or “dog groomer in city name”.

There are two primary methods that give businesses an opportunity to show up within their local market. We’ll dive into Google’s products specifically since they own a primary share of the search market.

  1. Organic search results (the website)
  2. Local packs (the Google My Business page)

The process of local search engine optimization take place using both of these methods. The business’s website is the first step. The BARK Firm works on websites by doing local keyword research and optimization of on-page content. This could be something as simple as using geo-modifiers within content or as complicated as marking up the site’s meta information to inform search engines of services areas. Following the aforementioned example of a dog groomer, this could mean building a site where the address of the business is placed in the footer of the website, the headers of the site including “Professional Dog Grooming in Casper, Wyoming”, and meta-information contains keywords such as “Dog Grooming in Casper” and “Pet Grooming in Natrona County”.

The second step is optimizing the businesses online listings (primarily the Google My Business page). A strong GMB page will increase a business’s online visibility almost instantly by making it show up in listings where it didn’t exist before. There are a handful of strategies to further optimize the listing for increased visibility such as keyword research in page descriptions, carefully choosing categories and subcategories, and posting organic content to the listing for increased indexing frequency. Again, this could look like selecting “pet grooming” as a service category, posting examples of the grooming work done, and special offers/coupons to incentivize those looking at dog groomers to come to your location.

The BARK Firm can help you with all these things and have been doing it for years! Learn more about our service offerings as well as clients we’ve helped in the past by contacting us today!

Article, Digital Marketing

Email Marketing and Why it Works

Many businesses these days are asking themselves if email marketing is really worth it, and the answer is YES! One of the top benefits of email marketing is that it has the highest ROI (return on investment) of all forms of marketing, averaging about $42 in return for every $1 spent.

But ROI isn’t the only reason why email marketing is worth your time and investment. The importance of email marketing comes down to it being a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

Unlike other marketing channels, email allows you to keep in touch with your customers on a consistent basis. Not only is each email an opportunity to connect with your subscribers, but it’s also an opportunity to further cement your unique brand identity in their minds. When done properly, email marketing can be an extension of your brand by providing a high-quality design that leads your customers through an experience, from awesome product photography to showcase your services. 

The bottom line is that you should be communicating with your customers consistently. That is just what is expected of businesses in today’s world. With email marketing, you can meet those expectations and more by creating a mutually beneficial relationship between your business and your email subscribers.

10 Fun & Helpful Email Marketing Tips:

1. Always Put the Reader First No one wants to listen to a brand talk exclusively about itself. Brands that solve problems for people, though? Those are the ones that get heard.

2. Experiment With Emojis Emojis are more than just fun illustrations. They can actually help improve opens on emails. In fact, a recent study shows that brands using emojis have seen a 56% increase in their unique open rates.

3. Use Power Words Subject lines should inspire readers to take action. So, include power words, that motivate audiences to open and click. Some examples include free, sale, new, % off, exclusive, and many more.

4. Create a Curiosity Gap Who doesn’t like a good tease? Leverage your reader’s curiosity to make them click through from an irresistible headline to the actual content.

5. Less is More Guess what the #1 reason people unsubscribe from emails is? It’s because the sender emails too often. Email frequency is something subscribers care about. A lot. So know your audience and always provide the utmost value in every email.

6. Include One CTA (But Don’t Be Afraid to Include It In Multiple Locations) – Here’s a simple tip that can help increase clicks; if one CTA doesn’t entice clicks, there’s a chance the next one might.

7. Sell Benefits, Not Features Generally speaking, customers care more about how your product or service benefits them or makes their lives better rather than what features your service or product offers. For example, a larger vacuum isn’t better because it’s larger; it’s better because it means the customer can spend less time vacuuming!

8. Avoid Generic Templates That’s all there is to this tip. Keep it fresh and just say no to generic templates.

9. Send Email at the Best Times for Most Opens and Clicks The best time to send an email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points.

10. Keep It Brief Every word and sentence in your email should serve a clear purpose. If it doesn’t, then remove it. Don’t bore your readers with the details, less is more!

Are you looking to connect with your audience to promote your brand? Have questions about email marketing or want help with your email marketing? Visit us online at thebarkfirm.com or contact us today to learn more about our services.