Most agencies mark up media by up to 15-20% of the total cost. We tend to think that that approach doesn’t give much incentive to negotiate rates on behalf of our clients. You want a firm that works on your behalf to cut media overages and invest the time and effort to negotiate pricing.
We also guide our clients to media strategies to support their goals and find the best methods to reach their audience. In today’s market, there are many ways to reach potential customers, and we take the time to research and place your brand where it needs to be.
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