For a destination hospitality business like North Platte Lodge, great marketing isn’t simply about getting more eyes on the brand. It’s about reaching the right people at the right time and turning their interest into booked trips.
North Platte Lodge partnered with BARK to elevate its marketing and better communicate the premium experience that has made the lodge one of Wyoming’s premier fly fishing destinations.
The goal was to build a marketing strategy that could tell that story, reach qualified anglers, and consistently generate new opportunities for the business.
Building a Brand That Drives Business
BARK began by refreshing North Platte Lodge’s social media presence with authentic content showcasing the fishing, the lodge experience, and the people behind the operation.
From there, we completely redesigned the website to better communicate what makes North Platte Lodge and its Wyoming fly fishing experience unique.
But a great-looking website is only valuable if people can find it.
BARK developed an integrated digital marketing strategy combining Google Search advertising, Meta advertising, organic search, email marketing, targeted social campaigns, and geo-fencing.
Instead of treating these as separate marketing tactics, we built them to work together by moving potential guests from their first interaction with the brand toward planning and booking a trip.
Marketing Performance That Produces Results
The numbers demonstrate what can happen when branding, website development, content, search, and digital advertising work together.
Google & Meta Ads Performance vs. Industry Benchmarks
- Google Search Campaigns: Generated 47,338 impressions and 5,699 clicks with a ~12% CTR (157% higher than the 4.6% industry average).
- Meta Advertising: Generated 497,894 impressions and 8,591 clicks, outperforming the industry CTR benchmark by 341%.
Organic Search Driving High-Intent Traffic
Organic search was another major driver, producing 271,885 impressions and 22,622 clicks. In total, the website attracted 39,791 new users.
More importantly, that traffic turned into measurable customer actions.
North Platte Lodge generated 407 phone calls, 324 inquiry form submissions, and 572 booking downloads.
Organic web search also produced the highest on-site engagement rate at approximately 66%, demonstrating the value of building long-term search visibility alongside paid advertising.
BARK Helps Companies Grow
North Platte Lodge is a great example of BARK’s approach to marketing. We don’t focus on one ad campaign, one website, or one social platform. We build marketing ecosystems designed to grow businesses.
By combining strategy, branding, website development, content, SEO, digital advertising, and ongoing marketing support, BARK helps companies reach more of the right customers and turn marketing activity into measurable business opportunities.
Whether you’re running a destination lodge, professional service firm, construction company, retailer, or growing regional business, the objective is the same: marketing should help your company grow.
If you’re ready to find out what a comprehensive marketing strategy could do for your business, let’s talk.