Building a successful company takes more than providing great service. Customers have to know who you are, trust your business, and be able to find you when they need you.
That’s where the right marketing partner can make a measurable difference.
When BARK began working with Tactical Plumbing, the veteran-owned plumbing company was starting with little to no online presence.
Our goal wasn’t simply to build a website or run a few ads. We partnered with Tactical Plumbing from the beginning to build a brand, create demand, generate leads, and help grow the company.
Building the Foundation for Local Business Growth
Growth starts with a strong foundation. BARK developed a professional identity for Tactical Plumbing centered around the company’s commitment to honest service, reliability, and treating customers with respect.
From there, we built an integrated marketing strategy that included website design and development, brand messaging, local SEO, Google Business Profile optimization, Google Local Service Ads, Meta advertising, content creation, photography, video, and ongoing analytics.
Rather than treating these as separate marketing projects, we designed them to work together. The brand builds recognition. The website creates credibility. SEO captures people searching organically. Digital advertising puts Tactical Plumbing in front of potential customers. And analytics allow us to continually measure what is working.
Turning Marketing Strategy Into Measurable Results
The results show what can happen when marketing is focused on business growth.
Google Local Service Ads (LSA) & Top Position Metrics
Tactical Plumbing has achieved a 99.1% Absolute Top Impression Rate with Google Local Service Ads. That means when potential customers search for plumbing services in its market, Tactical Plumbing appears in one of the top sponsored positions nearly every time.
Those Local Service Ads generated 16,765 impressions and 359 leads.
Meta Advertising Outperforming Industry Benchmarks by 778%
Meta advertising produced another 800,443 impressions and 2,451 clicks, while reaching 39,865 people and generating 118 new social followers. Tactical Plumbing’s Meta ads achieved a 6.1% click-through rate compared with the 0.7% industry average cited in the snapshot—a performance level 778% higher than that benchmark.
Organic Search Authority & High-Engagement Traffic
Paid advertising, however, is only part of the story.
Organic search generated 5,385 impressions and 304 clicks, and visitors arriving through organic search produced the website’s highest engagement rate at 64.7%. The website attracted 1,905 new users and generated 26 form submissions.
BARK Doesn’t Just Market Companies. We Help Grow Them.
Tactical Plumbing demonstrates the philosophy behind BARK’s approach: marketing should be an investment in growth, not simply another business expense.
We don’t believe success comes from launching a website and waiting for customers to find it. Growth requires a coordinated strategy that builds a recognizable brand, creates visibility, reaches the right audience, generates leads, and continually improves based on real data.
As Tactical Plumbing owner Kris Stenhaug puts it:
“If you want your business to launch into the next levels of success, your only choice for marketing needs to be The BARK Firm.”
Whether you’re starting a new company or ready to take an established business to the next level, BARK builds marketing strategies designed around one primary objective: growing your business.
Ready to see what BARK can do for your company?
Let’s talk about where you are today and where you want to grow next.