Growth doesn’t happen by accident. It takes a strong brand, consistent marketing, smart strategy, and a partner who understands where the business wants to go.
For more than five years, BARK has partnered with Metro Coffee Company to help transform a popular local coffee shop into one of Wyoming’s strongest independent coffee brands. During that partnership, Metro has grown from a single Casper location to two successful Casper locations and expanded into the Laramie market.
Building a Brand That Could Grow
Our work with Metro has always been about more than advertising. BARK helped define a recognizable brand identity, voice, and customer experience that could grow alongside the company.
We developed an integrated marketing strategy that included a modern website, social media management, professional food and beverage photography, creative seasonal campaigns, in-store signage, print materials, Meta advertising, and Google Search and Display campaigns.
The goal was simple: keep Metro visible, relevant, and top-of-mind as competition increased.
And the results show what a comprehensive marketing strategy can do.
Marketing Metrics That Drove 10,700+ Physical Store Visits
In 2025 alone, Metro’s marketing campaigns translated into massive visibility and trackable customer activity:
- Physical Foot Traffic: Google tracking attributed 10,754 store visit conversions to users who physically visited a Metro Coffee location after interacting with an ad.
- Meta Ads: Generated 973,923 impressions and 6,667 clicks with a 4.57% CTR; 187% higher than the industry average.
- Google Ads: Delivered over 1.1 million impressions and 4,575 high-intent clicks.
- Organic Search: Captured 242,903 impressions and 12,691 website clicks.
- Website Engagement: Attracted 18,311 new users, driving 4,803 menu downloads and 569 direct form submissions.
Those numbers demonstrate something we believe strongly at BARK: marketing should do more than look good. It should help grow the business.
BARK Grows With Our Clients
Metro’s story is a great example of the type of relationship we want to build with every client. We aren’t interested in completing one project and disappearing. We want to understand the business, become part of the team, and develop marketing that evolves as the company grows.
Metro owner Sean Peverley summed up the partnership by saying BARK helped “put us on the map” and has continued expanding its support as Metro has expanded.
From one location to three, BARK has been there helping Metro build its brand, reach new customers, compete in a crowded market, and support expansion.
That’s what BARK does. We don’t just market companies. We help grow them.