In this issue of Behind The Brand, we dive into our new campaign we developed for WCDA! The new campaign “Too much house, not enough home?” centers around homebuyer education and illustrating the pitfalls of homebuyers who end up with too much house and not enough money left over for anything else. Getting educated means you’ll be able to make the right decision that fits both your budget and your lifestyle.
We carried these visuals and concepts across digital channels as well as traditional media as well. The campaign kicked off with two spots that aired during the Superbowl and immediately followed that with a social launch.
We worked closely with our client, friends, and other colleagues to be able to execute this work and we couldn’t be happier with the way it all turned out. The campaign work we have done in the past for WCDA has been recognized nationally and we think this work is right on target for them.