Shop Talk

What Makes a Great Logo?

admin Behind the Brand

In this issue of Behind The Brand, we dive into LOGOS.

Though there are many aspects that make up a brand, the logo is typically viewed as the main element. A good logo should speak some identifiable truths about your brand and they should be able to stand the test of time. The best logos are easily identifiable and they tend to own their brand color and style. Even better, a well-designed logo will reflect the audience in which they serve. It becomes more than a trademark, or just another symbol of consumer spending. A great logo can become a banner and a rallying cry for the audience to champion and support. A voice in which to be heard, and a symbol of something you stand for.

The best brands all know this. And, that is why every day new businesses and brands emerge, and they all embark on the journey of creating their logo.

So, in other words, a brand is much more than its logo, but make no mistake, the power of a good logo can take you far. For us here at BARK, we’ve spent plenty of years building brands, and it all starts with a great logo. I can’t tell you exactly how many logos have come out of our shop in the last 13+ years, but here are a few that we love.

The BARK Firm Team


Behind The Brand: Visit Casper – Relocation Guide

Dustin Neal Behind the Brand

We always enjoy doing work for Visit Casper and being a creative partner to them in their marketing efforts. This Relocation Guide project was a stand-out piece we did for them. Expanding on the idea of the Choose Casper website and campaign we developed a beautiful custom printed piece for people looking to get more information about relocating to Casper.

The piece features a high-quality, full-color custom folder with a side pocket and a smooth soft-touch finish.

This folder holds community insight sheets that feature information about jobs, education, culture, and everything else Casper has to offer people who are looking to call it home.

This project was a fun collaboration, and an opportunity to showcase a core value of BARK, something we believe in deeply: World-Class Creative!

Behind The Brand: FLAVR

admin Behind the Brand

In this issue of Behind The Brand, we dive into the fun new brand we developed for a Boseman, Montana-based ice cream shop. Flavr is a hip little shop in offers smoothies, bubble teas, and more. They believe in supporting farmers and purveyors, and source all of our ingredients from sustainable sources. The brand is fun and modern. The colors are bold and fresh. Above all, we wanted to develop something special and unique for them and their customers.

The modern name evokes a sense of taste. The unique spelling gives it a memorable look and brandable feel. Everything from the website, to the custom social icons, has been taken into consideration to make this a standout brand that will get people talking and coming in to try their delicious offerings.


Behind the Brand: The Market Development

Dustin Neal Behind the Brand


Family-owned and operated, The Market stores is your grocery store down the road. From their first store in Ridgway, CO, to new Markets across the mountain west, customer service is their top priority. Their friendly staff works hard to ensure your shopping trip is exceptional. Their commitment to the towns they serve and their passion for good food provides a standard for quality. With 12 stores in over four states, they serve their communities healthy options, recipes, weekly sales, and more.


The challenge was to brand their stores together as a family of locations that serves their communities. Initially, they created names for each specific area and branded those stores to the area. However, as they have grown, they saw a need for people to be able to find them and to recognize them as one big brand.


Working with the owners and learning about their unique challenges and goals is what guided our team through this process. We did research and provided them with ideas and solutions, allowing them to be part of the process the whole way. When we launched (recently) it was worth all the work and time we put into it. We couldn’t be happier with the end result and we know the client is extremely proud of their new brand.

Behind the Brand: WCDA Campaign

Dustin Neal Behind the Brand
In this issue of Behind The Brand, we dive into our new campaign we developed for WCDA! The new campaign “Too much house, not enough home?” centers around homebuyer education and illustrating the pitfalls of homebuyers who end up with too much house and not enough money left over for anything else. Getting educated means you’ll be able to make the right decision that fits both your budget and your lifestyle.
We carried these visuals and concepts across digital channels as well as traditional media as well. The campaign kicked off with two spots that aired during the Superbowl and immediately followed that with a social launch.

We worked closely with our client, friends, and other colleagues to be able to execute this work and we couldn’t be happier with the way it all turned out. The campaign work we have done in the past for WCDA has been recognized nationally and we think this work is right on target for them.






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