UPDATED 10/18/2024

When It Comes to Building a Company Website, What Really Matters These Days?

There are many elements to a website that companies have to consider. Depending on your business, product, or service, the website that represents your company should be unique enough to represent your brand while maintaining a certain level of standardization that matches your customers’ wants and needs, which is a fancy way of saying…

Your site needs to look cool, be on brand, and give the appropriate information in the right places.

Here Are a Few Tips to Consider When Building A Company Website:

1. Mobile. Mobile. Mobile.

Build your site with priority functionality geared towards mobile users.

More users are accessing content via their smartphones than ever before. According to one study, approximately 83% of the U.S. population are mobile internet users. That is about 274 million people who are accessing the internet via mobile devices.

Mobile-first considerations when building a company website:

Prioritize mobile: Design your website with mobile users in mind, as a majority of internet traffic now comes from mobile devices.
Responsive design: Ensure your website adapts seamlessly to different screen sizes and resolutions.
Fast loading times: Optimize your website for speed to improve user experience and search engine rankings.

2. Great User Experience (UX) Always WINS

Content editing, navigation usability, internal/external links testing, HTML & CSS validation, and styling/scripting minification are all parts of the user experience that play a part in your search engine optimization (SEO)

User experience is the new search engine optimization. Tricks like keyword density and backlinking (while still important) have been mostly replaced with content relevancy, sitewide performance, and user experience. Search engines are getting to the place where keywords aren’t needed to determine the subject matter.

A great user experience is crucial for keeping visitors engaged and driving conversions. Consider factors like:

Intuitive Navigation: Make it easy for users to find what they’re looking for.
Clear Calls to Action: Guide users towards desired actions with prominent CTAs.
Fast Loading Times: Optimize your website’s speed to reduce bounce rates.
Accessibility: Ensure your website is accessible to users with disabilities.

3. Your Site Can’t Just Look Good… It Actually Has to Work, Too. Use BEST Back-End Practices.

Along with building what users see (the front-end of your website), it is important to use best practices when building your back-end. This includes data storage, security, server environments, and application monitoring.

There are a lot more nitty-gritty subjects like content accessibility, cross-browser functionality, markup validation, JavaScript error management, site migration, digital marketing, GDPR compliance, and goal setting that all play a part in building and maintaining your company website, but we’ll stop there as our goal is to be helpful and not overwhelm.

By following these best practices when building a company website, it will not only looks great but also drive results.

Let Us Handle the Technicalities

Need help revamping your website?

Our team at The BARK Firm has over a 15 years of experience in creating custom-tailored websites that are both visually stunning and technically sound. We can help you:

Design a website that reflects your brand identity and resonates with your target audience.
Develop a user-friendly interface that is easy to navigate.
Optimize your website for search engines to improve visibility.
Implement robust security measures to protect your website and data.

If you’re overwhelmed by the technical aspects of website development, consider outsourcing the process to a professional agency like The BARK Firm. We specialize in creating custom websites that are not only branded to your business but also optimized for performance goals and search engines.